Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства - Элис Тибо
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Waitrose и Sainsbury’s — крупные бренды британских супермаркетов. Прим. ред.
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youtube.com/watch?v=XpaOjMXyJGk. Прим. авт.
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Национальный день «Возьмите своих дочерей и сыновей на работу» (четвертый четверг апреля) — образовательная программа в США, когда родители берут своих детей на работу, чтобы те познакомились с различными профессиями. Прим. пер.
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Home Depot — крупнейшая в мире торговая компания, предлагающая товары для ремонта. Прим. ред.
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Lean Cuisine — торговая марка замороженных блюд. Прим. ред.
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Англ. storytelling — от story «история» и tell «рассказывать». Прим. пер.
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Statista.com. Media Advertising Spending
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